Social Traffic Plan
Introduction
In 2006,
Facebook expanded its already highly successful network of college students to
include work networks. A year later, Twitter came onto the scene as a new
marketing tool for businesses to better interact with their customers. When
Facebook bought out Instagram in 2012, the number of users on Instagram more
than doubled and currently has more than 300 million active users.
Over the last decade, social media
has evolved drastically. Every day, more businesses are creating their
profiles, and even more potential customers are also creating their profiles.
Social media is no longer a novel concept for businesses but rather a necessity
for building a reputation and brand awareness.
Online digital marketing has
numerous advantages for businesses. First, the information travels fast, and it
is very cost effective. Also, there are no geographical boundaries, and
everyone can use it. When a new social media platform is introduced, there tends
to be a mad dash to secure a business username and gain new followers.
Then many businesses seek advice on
how to grow their followers and convert potential customers after the fact.
Unfortunately, this often fails. To
be successful on social media, a business needs to be sure that they have a
solid understanding of their brand. It takes much more than a simple business
website to succeed in today's digital age.
Social media has become a tool for
establishing your brand. Consumers are connected 24/7, and social media is how
you can keep up. How many times have you heard a friend or family member say
that they heard about a new product or found a cool article on a social media
site?
When it comes to social media, you
need to view it as a golden opportunity to drive traffic back to your website
and convert potential customers. Businesses can easily create noise for
consumers, but with a robust social media brand, you can stand out and use
social media to reach your business goals.
It is essential that you spend your
time on the social media platforms that best represent your brand. If you don't
have an established brand, this guide will help you understand the importance
of building a brand portfolio. Before you venture off into uncharted social
media waters, you need to understand what your business is and who you are
trying to reach.
You might want to consider taking
some time to watch from a distance and make some observations regarding how
other companies are using the platforms and engaging with their customers. You
need to develop a solid understanding of the demographics of each of the
different social platforms and the kind of conversations taking place. Many
businesses fail at harnessing the power of social media because they lack
planning and branding. If you can understand who you are, establishing yourself
on social media will feel less daunting.
As a business, you don't need to get your
name on every social media site. Social media isn't a one size fits all
solution. You need to decide which platforms will best help your company reach
its goals. Particular social media platforms are more suitable for displaying
your artistic skills, while others can introduce you to the software
communities.
Once you determine the
perfect platform and the right audience, you need to figure out a way to
strengthen these relationships to
satisfy the customer in a way that
they become your marketers by spreading a good word about your brand.
Chapter 1 – Utilizing Facebook
Facebook is one of the most complex social
networking sites for business because they are always changing the algorithms,
which can make it challenging to reach your targeted audience.
Facebook offers both profiles and
business pages. Profiles allow you to add friends and are a two-way connection
to other members of the site. When Facebook business pages, users
‘like’ the pages, which allow
businesses to push content out to the users who ‘like’ them.
Unlike profiles, business pages are
public, which means anyone can follow a link to see everything that has been
posted on the page. With a business page, you can also set up paid advertising
for both Facebook and Instagram.
For single-man operations, like media
personalities and authors, a Facebook profile may be enough. However, for most
companies, you should be creating a business page. It is essential that you
link your business page to your personal profile. The advantage of using both
your own profile and business page is that you can utilize your friends' list
form your personal profile on your business page.
With profiles, you
can tag friends in business posts, invite them
to events, and ask them to ‘like'
your page, while you also monitor conversations. Understanding your audience
based on the content they post is not available with your business page, which
is why you should have your personal profile linked.
The best way to grow your network
with Facebook is to connect with the professional contacts on your personal
profile. Be sure to add any media contacts, collaborators, other people in your
industry, and potential clients. You might also be able to find potential
friends in various Facebook groups or in the comments of other Facebook pages.
While it is understandable that you might
want to keep your professional and personal pages separate, the great thing
about Facebook is that you can create friend lists and control what the
different lists see. You can have as few as one list for professional contacts,
or make 100 lists and segment them in different ways.
When posting content, you can
exclude lists from seeing a post or target a specific list, so they do look at
your post.
How to Utilize Facebook to Grow Your Business
While you may have a Facebook page
for your business, the question becomes whether or not you are using it to its
fullest. Facebook is a great tool that can be used to effectively grow your
business with a lot less effort than you’ve been putting in up until now.
In addition to posting updates about
your business, there are numerous ways that you can utilize your Facebook page
to create awareness among your audience to spread brand awareness and gain more
followers.
Here are some of the most effective
ways that you can use your Facebook business page to grow your brand awareness
and gain more traffic to your company website.
Ask for Testimonials and Reviews
To improve your brand name and
spread awareness about your company, it can help a great deal if you post
testimonials and reviews on your business page. If you've ever used your page
to promote local business, it provides you with the opportunity to gather
testimonials and reviews from your customers.
While it might be challenging to
motivate your customers to review your business page, you can put a sign up at
your place of business to make your customers aware of the option to discuss
your business on Facebook.
Apart from having a Facebook page
filled with reviews of your customers, you can also select some of the best
reviews and post them on your company site so visitors can see what others are
saying.
Strike a Connection with Your Audience
An essential element of using your
Facebook page for your business is connecting with your audience. Your audience
on Facebook will consist of fans of your business, fans of your content,
current and former customers, as well as potential customers. When you post
content on your page, you need to keep this in mind, because your first
priority is to connect with your audience.
If you follow the traditional method
of audience engagement, you should be following the 80/20 rule. This means that
80 percent of the content that you post should be value-added content with the
remaining 20 percent promoting your business. You can fill the 20 percent with
material that is used for marketing, sales, or selfpromotion purposes.
It is imperative to engage with your audience
if you want to promote your business page. The best way to catch their
attention is by posting unique and informative content that is related to your
business or industry. To win a loyal and engaged audience for your business,
you have to create content that is relevant to your niche.
It is also critical to interact with your
audience. This can be done by providing them with the kind of content the
desire, as well as replying to the comments they post to your page. To ensure
that you produce content that will engage your audience, monitor the comments
that are posted so you can find out what your audience likes or doesn't like
about what you've posted.
If you notice that one of your posts gets
a substantial number of likes and shares, it is up to you to try and find out
what makes that post special. This will help you create similar posts in the
future so you can increase the exposure that you gain by regularly posting the
kinds of posts that your customers respond well to and by avoiding those that
they seem to hate.
Utilize News Feed Ad Placement
Facebook provides its users
the opportunity to place ads within the news feed that is located in the right-hand
column of the site. The only requirement for this is that you must add your
link to a
Facebook page so that it is
displayed in the news feed. In case
you don't have a Facebook page, you
can only take advantage of ad placement services that appear in the right-hand
column.
With news feed ads, your business
page is used as the source of the advertisement by Facebook. This feature will
provide your target audience an option to like your page apart from connecting
with the primary objective of the ad.
Get Feedback from Your Audience
It is always best for your business
to get a clear understanding of your customer's expectations and then to strive
to fulfill their demands. The best way to get an accurate understanding of how
current and potential customers feel about your brand or product is to survey
them. Not only does polling your audience give you a path to connect with your
customers, but it also helps you understand what your customer's expectations
in a much better way.
If you find creating a survey is too
time-consuming, Facebook has made it easy for users to create simple polls with
their Facebook polling app. The app allows you to create a simple to use survey
which can be easily understood by your audience. The best thing about the app
is that it will provide you with readymade answers and can collect personal
information in a way that will satisfy any privacy concerns that might arise.
Offer Helpful Resources
The best way to grow your audience
and get more targeted traffic to your business site is to offer resources to
your audience. Providing your audience with helpful and value-added resources
will also help to set you up as an authority and thought leader in your
industry.
Some of the best posts that you
should be sharing on your business page is breaking news, blog entry posts, new
tools, features, and products, book recommendation, and other useful websites.
The kind of content that you post on your business page will shift depending on
your specialty and business. On the off chance that there is a tool or blog
that you depend on in your business, share the information with your fans.
Use Images in Your Posts
Photos are an extraordinary addition
to your Facebook posts. So you want to post the highest number of pictures as
you can. Not only can images convey a wide range of information, but it can
also focus in on a single thought or emotion. Recent studies have also
determined that images get shared more often than posts that contain only text.
The best part about adding images to
your Facebook business page, it that they don't need to be created by an expert photographer. Some of the
best pictures that you can post come straight from your phone. The best images
to display are ones of your employees, your products, or you in action.
When it comes to utilizing social
media to grow your business, you want to try not to put all of your eggs in the
Facebook basket. While Facebook can be an extraordinary way to showcase your
business, it should be used in conjunction and supported by different channels.
Chapter 2 – How to Use Twitter for
Business
If you want to know what's going on
in the world at any given moment, Twitter is the go-to place. With only 280
characters to deliver your message, users are able to share news and opinions
and interact with others instantly.
As a business, you can
quickly reach new and existing customers. If people are already sounding off on
your business, Twitter makes it extremely easy for you to find these people and
respond to their comments or introduce them to your business.
An Overview of Twitter
Twitter has five main functions, the
timeline, notifications, moments, messages, and your profile. The basis of
Twitter is 280-
character ‘tweets' that are messages that
may contain text, links, images, or videos. Tweets are sent out by users, and
every user has a ‘handle' which is your username on the site.
Other users on Twitter can tag you
in a post by putting an ‘@' symbol before your handle. This is what is known as
a mention. Users have the ability to follow other users, resulting in the
tweets you send and the accounts you follow to send populated information to
your timeline.
Twitter will also make
recommendations for people to follow and you can use your email list to find
followers on the site. To find followers through your email list, add the
contacts to your email provider and link it to Twitter.
Once users see that
you are on Twitter, they may immediately
follow you back. If you don’t see
the growth results that you were hoping for, you may want to consider sending a
tweet out to active accounts letting them know you are on Twitter.
Your timeline on Twitter is listed
in chronological order from newest to oldest. You have the option to retweet,
quote a tweet, and like tweets from other users. The retweets share a tweet
from someone else to your followers, while quoting a tweet allows you to add
your own comment to the tweet.
Many tweets contain hashtags. Using the
‘#' symbol will hashtag your conversation. Many companies will use a hashtag to
promote a campaign or to reinforce an ongoing message. When you search a
hashtag, all of the tweets that are tagged will show, with the exception of
tweets made by private accounts.
Types of Posts on Twitter
There are five main kinds of posts that
you can create on Twitter; photos, quotes, status updates, videos, and links.
One strategy to use with Twitter is the rule of 4-1. Select one main kind of
post that your followers can expect to see from you, like status updates. Then,
every fourth post you make, switch it up and post a different kind of post, say
a video. This strategy helps you to remain consistent, while also providing you
enough varied content that your followers don’t get bored.
With Twitter, new content appears every
second. However, this can pose a significant challenge for marketers. As you
work on maximizing your brand on Twitter, it is important to remember that
marketing on social media is not a 9-5 job. Social media updates constantly and
when your consumers are online, you should be online.
There are numerous social media
publishing apps available that can help you schedule tweets in advance. These
help you stay organized and ensure that you are posting frequent messages that reinforce your brand.
That being said, it is also imperative that you also monitor your brand on
Twitter.
Proven Tips to Boost Your Business on Twitter
It’s entirely possible that
you may have been using Twitter for a while to market your brand or business,
but haven’t seen much growth in your business. It may be entirely possible that
you haven’t had much luck using Twitter to promote your business.
All of the issues that you’ve had
with utilizing Twitter lies in how you’re using the site. If you haven't had
much luck in growing your business with Twitter, it might mean that you aren't
well versed with the best strategies for promoting your business on the popular
social media site. Rather than spend your valuable time researching the best
methods for promoting your business on Twitter, here are some tips that can be
used to help you get more targeted website traffic.
Utilize Hashtags
Hashtags hold primary importance if you want
to utilize Twitter to promote your business correctly. However, you should use
them sparingly, and the ones you use should be chosen carefully.
When you are considering the
use of hashtags, you have to pick hashtags that are relevant to the tweet. The
best way to make
optimal use of hashtags is only to use
them when a given hashtag is already trending.
If you are having trouble
choosing appropriate hashtags to promote your business, you can use sites like
Ritetag and Hashtagify to assist you. These types of sites help you to search
the best-related hashtags that you can use in your tweets.
Understand the Best Times to Tweet
It is essential that you are fully aware
of the best times to send out tweets. Just like with posting on the other
social media sites, you need to know the most appropriate time to tweet to
ensure that it gets read by your target audience.
While you can judge when the
best time to send out a tweet is by having a clear idea about the time zones
where your prospective customers are located, but if you want to get maximum
engagement with your target audience, evenings and late nights are the best
times, on average, to send out tweets. If you're going to get more clicks, you
need to schedule your tweets to be sent out between 2 and 3 in the morning in
the different time zones.
To help you determine when
to send out your tweets, Twitter’s analytics tool can help provide you with a
proper analysis of time zones for your current followers. Based on their time
zones, you can get an idea of when most of your followers will be online.
Make Use of Twitter List Function
Twitter lists are an excellent tool
for grouping accounts together that belong to a particular niche. This makes it
much easier to find relevant content to retweet. The best part of this tool is
that it also provides you with the option to subscribe to someone else's list
apart from creating one's own Twitter list.
Add Value in Your Retweets
It is perfectly acceptable to
retweet other's content as long as you give credit to the original post.
However, it becomes crucial to make the retweet valuable as well. This can be
accomplished by merely retweeting a quote while adding your reaction or opinion
as well. It can also be used as a fantastic opportunity to connect the retweet
with your brand.
Tweet Customer Testimonials
The testimonials from your customers play an
influential role in promoting your business and gaining more targeted traffic
to your company website. When you post the words from the mouths of your
customers and fans, you will double your chances of catching immediate
attention of expected followers and buyers on Twitter. This can be extremely
helpful in increasing your credibility and gaining the trust of your targeted
audience.
Interact with Your Audience
The entire point of getting your
business on Twitter is to interact with your target audience. If you have
dedicated followers who are commonly retweeting and commenting on your tweets,
do your best to make them feel special.
If you have the workforce, make sure
that every customer who engages with your tweets feel special by replying to
their comments and helping them out with any issues.
In the long run, it will cost you
very little to interact with your customers, but by doing it, you will create
an image of someone who truly cares about their audience, which will lead to
more exposure for your business.
Chapter 3 – How to Utilize Instagram to Promote Your Business
Instagram is really nothing more
than a massive photo album with content from users around the world. Instagram
has more than 750 million members that are active on the site, which is more
than Twitter. This means more and more brands are discovering how to use
Instagram to gain more followers and share their brand message.
If you're not convinced that
Instagram would benefit your company, consider this, users of Instagram are
buyers. There have been numerous studies done that show them in the last five
years alone, Instagram's network has grown in purchasing power by customers,
and it will only increase more.
When you put images and pictures on
Instagram, you can pitch sales to them without much effort on your part.
Customers head to Instagram and other social media sites for a variety of
reasons, what you need to focus on with your business is purchasing power. When
you focus on this aspect of Instagram, it can help you convert uninvolved
customers into sure clients.
As opposed to the other social media sites that you can utilize for your business, Instagram is wholly comprised of the visual appeal element. Exploring the use of Instagram to grow your brand will force you to think about the visual component to your brand. Many businesses overlook this aspect and rely on stock photos to share their visual story. While this might work when you are first starting, as you further define your brand, it may end up deterring you from your goals.
If your brand is built on
authenticity, you need to consider budgeting for a few professional photo
shoots that capture the true essence of your brand. Photos that are unique to
you and your company will only reinforce what your brand is to your target
audience.
Growing Your Brand and Business with Instagra
While Instagram might be a
newer way for businesses to promote their brand, it has already become a
favorite platform for many. Whether it's from an exciting interaction point of
view or promoting
one's brand in a more
straightforward way, the efficiency of the site shows that both have been
grabbing the attention of nearly everyone. If you are making use of social
media to reach your customers, Instagram shouldn't be ignored.
Recent studies have found that
Instagram is 15 times more efficient in attracting customers and marketing a
business, compared to Facebook, Twitter, and Google+. You can't ignore the fact
that a simple photo sharing application has emerged as one of the critical
sales channels today.
Incorporate Your Site Link to Boost Traffic
With Instagram, you have many
opportunities to lead more traffic to your company site. Your Instagram profile
is the one place where your connections with other members are interactive,
directly under your name and description at the highest point of your page.
Within this area, you can post a link to your business site or a landing page
for your products. Keeping a link to either of these two places can help you
boost targeted traffic to your site.
Use Audience-Targeted Hashtags
Hashtags, as we've touched on
before, are an excellent way to showcase your ideas, concepts, and
conversations in a group. It's also an easy way to look for people who post on
topics that you may be interested in exploring further.
By using suitable hashtags in your
updates, you can find an easy way to reach people showing an interest in your
products. The best way to ensure maximum benefit is to use hashtags that not
only give the details of your photos and business but are also famous on
Instagram and are actively searched for by people.
To find the most appropriate hashtags for
your business, you can use a free online service like Websta or Iconosquare,
which provide a list of relevant hashtags based on your individual needs.
You can make efficient use of these
types of lists to find the best 10 to 20 hashtags that are related to your
brand, business, or products. This way you are able to get the most suitable
hashtags for promoting your business.
Ensure You are Using the Right Filters
One of the most significant
issues that people face is not being aware of the way Instagram filters may
affect the engagement of the audience. Generally, people post what they find
attractive, and most of the times these posts turn out to be nothing more than
filters that affect the overall interaction on the site.
A recent study released by
TrackMaven showed that a number of images on the site that incorporated the
Mayfair or Inkwell filter received more likes and comments.
Since the target audience differs
from business to business, it is recommended that you experiment with various
filters and use an Instagram management tool to check the filter to see one
will be the most popular for your particular business needs.
Post at the Right Time
As will all of the social networking
platforms, you need to post your content at the right time. According to
SimplyMeasured, an analytics company, the best time to post to Instagram is on
Wednesdays between 5 and 6 p.m.
When scheduling your posts; you want
to be sure you are aware of when your target audience will most likely be
online and on Instagram. It helps you in judging the best time to post and act
accordingly. One of the best websites for choosing the peak times for
increasing engagement is IconoSquare, which give an optimization report based
on one's participation and posting history in the past.
With IconoSquare, you get a detailed
report in which black circles represent the times that you're posting, and light-gray
circles that represent the level of engagement the posts received in the past.
The best times or the peak times to post are shown by the most prominent
light-gray circles, which are calculated based on your followers' engagement on
the site.
Engage with Popular Instagrammers
One of the best ways to grow your
community on Instagram is to get a favorite Instagrammer to feature your
product on their feed. This is a lot like paid advertising on some of the other
sites, because you are charged a fee, which can be in the form of payment or by
sending products for review.
To find the most
influential accounts in your niche, you can use
Instagram’s search function, which
requires typing in keywords, hashtags, and company names. After finding and
following a large account, Instagram will provide you with a list of similar
users who can be followed by you to boost your business.
Before you connect with another
user, it is always recommended that you check the account profile of the
person. In most cases, you can get an idea of and know if the account accepts
product reviews or sponsored posts. Plus, you might also find numerous users that
have a note displayed in their bio that shows their willingness to work with
different companies.
If there isn’t a clear indication
that a user is willing to engage with different brands, you can email them
directly and ask whether they are willing to do a featured review or sponsored
post for your business.
Your popularity on Instagram
ultimately lies in your hands to grab the attention of your target audience and
showcase your business on the site. Instagram's continuing popularity will
prove to be a great way to grow your business and bring more targeted leads to
your company site.
Chapter 4 – How to Utilize YouTube for Your Business
When someone mentions social media
in terms of business tools not many people think of YouTube. While it may not
initially look like it is a suitable platform for marketing, now that the
comments on YouTube are tied to Google+, it has become even better. Creating
and uploading video content on YouTube is a fantastic method for increasing the
visibility and reliability of your brand.
It has had many ups and downs since
it made its debut in 2005, but today it is one of the most visited sites around
the world. Every day, more and more videos are being uploaded, and in 2014
YouTube claimed that 300 hours of new videos were being uploaded to the site
every minute.
Now YouTube allows
high-quality videos, live streaming, 3D, 360°
videos, as well as being able to manage your profile, create partnerships with
video creators, and much more. YouTube allows the uploading of videos in most
container formats.
It also allows 3GP, meaning videos
can be uploaded from mobile phones. This can make it easier for you to decide
to advertise your brand on YouTube. While other social networks are trying to
incorporate videos to their sites, YouTube sticks with what it does best.
To present your brand correctly on
YouTube, you need to set up an account, create a channel and make a short video
about your brand and yourself and tell your viewers what they can expect from
your channel. If you want to be successful, your videos need to have a purpose.
How to Use YouTube to Grow Your Business
While the user base of YouTube makes up
the essence of every single social medium, a supporter on YouTube is
substantially more vital than a user of either Facebook or Twitter. Facebook
users are a lot more challenging to reach than they used to be, and Twitter
users see an onslaught of tweets, making it more than likely that your tweets
will go unnoticed.
Almost 90 percent of viewers see
themselves as a "normal" YouTube client. The convenience of YouTube,
combined with its capacity to make huge numbers of various social signs, makes
the platform a critical piece of any informal business marketing system.
Potential new clients will see your new videos, and they will focus on the
message in the videos, and even pull in new endorsers.
Remain Active
YouTube channels with the highest
popularity are those that consistently update content. If you decide to use
video as a tool for advertising your brand, you will need to make and upload a
lot of videos. This can be done in numerous ways. You can create webcasts and
webinars that can be broken up and posted as a series. You can create short
tutorials or explainer videos and product demonstrations.
Along with posting a lot of videos,
you also need to actively respond to comments left by other users of the
platform. People will rate your videos and leave comments. You will need to
respond to this feedback as soon as possible and be professional in your
response. Remember, this isn't your personal site, but your brand's window to
the world.
Customize Your Channel
Show what your business channel is
really about so that it can be visible from plain sight. It will be great if
you can create a channel that doesn't look like every other YouTube page. Add
some color, images, links, and relevant information.
If possible, use your logo,
particular color palette, tone, and slogans, so your viewers associate the
video with your business. Encourage viewers to subscribe to your channel, so
they receive notifications when you upload new videos.
Think Through Your Titles
People usually search YouTube the
same way they do on Google, so you want to make sure that you use keywords that
are relevant to your business and phrases that describe what they might be
looking for. If you need a description for a video, there is a place for that
as well.
Be sure to explain your
video in a few short sentences, including your top keywords and add a link to
your company's website or blog so people can find you if they want to get more
information.
Engage with Your Audience
One of the most critical aspects of social
media and what makes it different from all other press is that you get to see
the comments and
feedback from your users in real time. The moment you post a video on YouTube,
your customers can comment and like your video and share it on their other
social media platforms like Facebook and Twitter.
Having one of your videos go viral on
social media can be worth thousands of dollars in free marketing, getting some
companies to dedicate themselves to creating YouTube campaigns that will gain
real exposure for their companies.
If you take into consideration the
amount of money some brands are spending on marketing their products, there is
no doubt that successful YouTube campaigns can save you significant amounts of
money and make your brand huge at the same time. The real trick to finding
success on YouTube is communicating and interacting with your audiences.
Long gone are the days of merely
throwing a TV ad out there and hoping that something good will come of it.
Today, the trick is in interaction, which means keeping track of what your customers
are commenting, even if those comments may seem like trolling. Yet comments
made by trolls can gain you more exposure if you play your cards right.
For instance, if there is a joke
that continues to recur in the comments section of your YouTube videos, why not
use this to your advantage and create a video that uses this joke as its theme and make your audience
love your brand because you took the joke in jest, rather than immediately
going on the defense. The truth is that audiences today love the hype and stuff
that can go viral, so why not give them what they want.
What's more, the comments section of
your YouTube channel is a great place to give your customers some great support
without them even having to ask for it. It won't cost you too much to have one
customer support agent go through the comments on a regular basis and leave
replies wherever they can to help the customers out.
If your customers need some
help or seem confused, the agent can help them, and if they are merely
commenting on the product, they can interact with them, which can often lead to
better customer satisfaction and more exposure. A happy customer is more likely
to recommend you to people and share your content on their social media, which
translates into free marketing.
Generally speaking, you could say that
interacting with customers on your all of your social media platforms is key to
increasing awareness of your brand, and YouTube is undoubtedly one where
communicating with your audience can lead to great results.
Chapter 5 – How Pinterest Can Get You More
Targeted Website Traffic
Another great way that you
can promote your business and get more targeted website traffic is with
Pinterest. Pinterest was started in 2010 and has become a catalog of the
world's ideas.
One year later, Pinterest became one
of the top 10 largest social network services with a total of 11 million visits
per week. Just one month later, the site had 11.7 million unique users, making
it the fastest site in history to break the 10 million unique visitor point. By
2012, the site became the third largest social network, behind Twitter and
Facebook, in the United States.
37
How to Use Pinterest to Grow Your Business
The social media platform has proven
to be especially popular among women. According to research, 70 percent of the
female audience in the United States accessed the website through the computer
and spent an average of 90 minutes a month browsing the site. The most popular
categories you can find on
Pinterest are DIY and crafts, food
and drink, women’s clothing, home décor, and travel.
However, having a particular strategy for
your Pinterest activities will help you achieve better results. While this isn't
a recipe that needs to be followed precisely, the following suggestions can
help you connect with others who have the same interests as you.
Create Pinboards that Include Keywords in the Title
Pinterest has terrific search
capabilities. In order to bring even more people to your online backyard and
learn about your business, you'll want to include relevant keywords in the
titles of your boards.
You want to be sure that you choose
a category for each of your pinboards, as well as utilizing the option for
Pinterest to suggest your boards. This way you'll be found much quicker and
easier by your target audience. It is also essential that you don't set your
pinboards to private.
Describing Your Ideas
When writing the description for your
boards, it is imperative that you utilize relevant keywords. You want to keep
in mind that users can tweet and share your pins via Facebook, so by using
keywords, your pins can be more easily searched on these other social media
sites.
Plus, what you write in the
description is what becomes the tweet, so you'll need to keep the description
brief, appealing, and relevant.
Chose Vertical Images to Make the Most of Your
Real Estate
In order to take up the most considerable amount of
visual space, the images you add to Pinterest should be long and narrow. Look
through the site and note what your favorite pins have in common and then apply
the same techniques to your images.
You will be able to recognize the
kinds of images that are most repined and shared. Most users don’t include a
big image but have one that pins with every post. So, you want to have a
pinnable image on each of the posts that you share.
Embed Pins on Your Blog
A fresh and straightforward way to
get more repins is to embed pins on your blog. To do this, you will need to
create an embed code
on your Pinterest account. Then tweet your pin or share them on your other
social networks where you believe they will be relevant.
Use Pins with Timetables in Mind
The most crucial new element that is
now accessible on Pinterest is that you can plan all your Pinterest pins with
Buffer from a single dashboard. Similarly, you can now plan pins to post
reliably for the duration of the day.
You can share substance to Pinterest from
the Buffer dashboard or from the Bugger program augmentations for Firefox,
Chrome, and Safari.
Utilize Rich Pins
In 2015, Pinterest introduced
buyable pins that contain more information than a regular link. Rich pins allow
users to buy things directly from other users that utilize this feature. With
rich pins, users are able to see prices and select a particular product, choose
the color or size, and whatever that specific product includes, and then press a
button to buy the product.
There are five kinds of Rich
Pins that you can take advantage of at the moment. They include movie, recipe,
article, product, and place. Your business can advertise almost everything, and
almost
everything can be bought. Take the
time to find your chosen Rich Pins and apply to get them. If you're not
skilled, you can ask your site developer or site owner to help you get what
you're looking for.
Create Bi-Weekly Posts
In regards to timing your pins,
there really isn't a bad time of day to post on Pinterest. With that being
said, there are diverse subjects that unquestionably perform better on
different days of the week. Pinterest shared some information on these
connections a few years ago. Here’s a look at what individuals focus on and
when so you can time your posts accordingly.
•
Monday: good aims start
enthusiasm for wellness and wellbeing.
•
Tuesdays: gadgets and new
innovations are fairly popular posts.
•
Wednesdays: motivational
statements to help people get through the rest of the week.
•
Thursday: fashion and design
are the most popular posts.
•
Friday: funny GIFs convey
lighthearted elements for the week.
•
Saturday: Vacations and travel
posts.
•
Sunday: food and specialty
thoughts.
In addition, a recent study found
that Saturdays, in general, are extraordinary in terms of posting new pins.
Create Mutual Pinboards
Collaborative boards can help you
connect with a new group of interested users and allow your pins to be seen by
a larger audience — no need to be careful about which boards to join since all
the pins will show you on your Pinterest as well. If you are the owner of the
group board, you can select the cover photo of your collaborative board.
Conclusion
As a business leader, you have the
responsibility of upholding your company’s brand to the highest standards. You
have to be strategic and creative when adopting new tactics to grow your
audience and gain more targeted website traffic. Social media is a golden
opportunity that is almost a given in today’s digital society.
One thing remains the same when it comes
to business; you can make a lot of money with social media. In fact, the amount
of people today who are using social media marketing is in the billions, and it
isn't going to stop. It is continually evolving and has enough room for
everyone.
We are in a digital age. The
prominence of social media branding will continue to grow and become
increasingly important in the
43
coming years. Take advantage today and
maximize your business with social media marketing. By reading this book, you
have already taken an important step to be ahead of the curve and put your
business on a path to branding success.
