seo company primelis
SEO
& PPC DOMINATION
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emember when a
social networking site was the conference
center where you endured endless facts and
figures with fellow colleagues
or it was the corner cafe for
a drink with coworkers after five? Enter technology and the 2000’s.
Social networking sites are now online. With
just a click these sites are accessible in the comfort of your own
home, at the office and coffee shops. Wherever there’s a connection, there’s a
connection. Basically a social networking site is designed to connect with
people: family, friends, co-workers, etc. One of the sites that has been
gaining notoriety and becoming more popular today than body glitter in the
‘90’s is Facebook.
This is a free site anyone can join. Begin by
setting up your account and creating a profile. A profile is just that, you
fill in the blanks with some info about you, a little or a lot, whatever you
want people to know. You can download a profile picture that stays on “your
page”. If you opt out of downloading a picture an icon appears instead.
Once on Facebook you can begin searching for
people and asking them to be your “friend”. You’ll quickly get over the initial
“this is so third grade asking people to be your friend” realizing the site is
one
2 STANLEY JACKSON
of the coolest tools to use for contacts. You can search not only for
people but by interest group as well. With most interest groups you follow them
as a “fan”. Once you and someone agree to “be friends or fans” you are able to
read each other’s pages.
Pages contain news feed (info on your friend’s
newest friends), status updates (info posted by your friends), posted photos
and applications (games). Your page also provides an email account and instant
messenger should you not want to converse with someone via a status update in
the public eye. Facebook allows you to comment on a friend’s status update, or
if you are at a loss for works you can simply click the “like” button letting
them know you agree.
USING Facebook to Your Advantage
Pay per click is an advertising method used by
various content sites and search engines to marketing websites to users through
keyword searches. Every time a user clicks on your like you pay the host
company a fee. Unlike most advertising prior to, PPC forces your customer to
act prior to your paying any money. If they only view the link or ad then you
don’t pay.
Using Facebook’s PPC program is one method of
continuing your social media momentum and effectively promoting your product or
service through creating and maintaining your social buzz. All Facebook
advertisements are relegated to the left of the screen, clearly visible to
users and visitors of Facebook. PPC programs and their strategic placement help
ensure that your advertisement will receive the attention of as many viewers as
possible.
Facebook’s easy to use PPC tool allows you to
get your social ads up and running quickly. Keyword ads grab the consideration
of only appropriate Facebook users and help to reel them into investigating your
personal Facebook page or that of your business. When a Face-book patron
connects with an individual or business all of their friends see this
connection in their news feed and here is where you can harness the power of
social media as they will most likely check out your profile as well.
