Getting Started as a Freelance Writer
Becoming a
freelance writer is a dream of many people. The good thing is that getting
started as a freelance writer has never been easier or more in demand.
If you want to
freelance as a writer, you’ll need to understand the different ways a freelance
writer can earn money, plus whether it’s the right choice for you as a career.
You also need to know how to get better at doing it so that you can grow your
income and maintain it long term.
What
Is a Freelance Writer? Can You Make a Full-Time Living?
A freelance
writer is a solopreneur or business owner that sells the service of writing.
They may write either for themselves or as a contractor writing on spec for
other business owners or authors, or for themselves as a self-published writer.
As a freelancer, you’re on your own. You’ll have no boss, and you won’t have to
sign in at a
specific
time.
However, as a
freelance writer, you will have specific deliverables due at particular times.
You’ll have to be self-motivated enough to stick to your timelines with your
clients, as well as to continue marketing for new jobs to have any hope of
getting paid enough.
Making a
Full-Time Living
As you think
about this process, you may be wondering whether you can make a fulltime living
as a freelance writer or not, and the answer is yes.
You can earn as
much money as you want to as a freelance writer. Many freelance writers earn
multiple six figures writing from home (or the beach), while some like to keep
it part-time and make “grocery money.”
How much you make will be determined by many factors – from the genre
you choose to work in, to your skill level, and how fast you can produce
deliverables that are acceptable to your clients.
As a freelance
writer, you can work for a large company that likes to hire out their
copywriting or produce content writing, such as ClearVoice.com, or you can work
for a large publishing house that hires freelancers to ghostwrite part or all
of a series that they’ve already planned and outlined. Alternatively, you can
work for yourself and selfpublish the writing that you make up and plan on your
own and sell it directly to your customers.
Honestly, any
type of writing that you are good at doing can be done on a freelance basis,
and you can earn a full-time living doing it. The main thing is to work out how
much you need to earn and only do things that make that possible.
The options are
many. Your job is to figure out how much you need to earn, what type of writing
you do best, who needs the kind of writing you do, and then the know-how and
ability to put yourself in front of your audience so that they can take your
offers when you make them.
As a freelancer,
you’ll be doing this on your own, with no boss to tell you when, where, what,
why, or even how. Are you ready to be a freelancer? Do you have the temperament
to quickly write the copy you’ve been hired to write, while also marketing your
services?
Signs That Freelance Writing Is Right for You
To become a
freelancer of any kind, including being a freelance writer, you need to have
specific characteristics in your personality that you are willing to display or
learn. Characteristics such as self-reliance and practical writing skills are
essential, not to mention a willingness to find your own customers and audience
without needing someone to tell you what to do at every moment of the day.
You Are Self-Motivated
You don’t always
have to be the cheerleader in the room, but you do need to have the ability to
tell yourself to get to work and complete a certain amount of work each day so
that you can get paid regularly.
You’re not going
to be able to rely on motivation that doesn’t exist. If in the past, you’ve had
a hard time sticking to doing something without someone telling you to do it,
evaluate this about yourself before you start.
You Have the Time
If you already
have a job and other responsibilities, you’ll need to dedicate some of your
time regularly to not only the writing process but also on the marketing
process so that you can find clients.
Even if you have
only an hour a day, you can still become a freelance writer, but this
limitation will inform what type of writing you can do, and for whom. A lot of
other factors will come into play too, and as you make a choice of the kind of
writing you’ll do as a freelancer, all these issues make a difference.
You’re Confident about Your Skills
You need to be
sure that you can write at least to the level you need to write for the
projects you want to work on. You don’t need to write at a PhD. level if you’re
writing young adult fiction as a freelancer, for example. You only need to
write at the level the audience is reading at. Most of the time, writing at
about an 8th-grade level is good enough.
You don’t even
need to be the best at grammar if you’re writing copy to sell someone’s
widgets. Poor grammar is often used in copywriting because it’s about how it
looks and how it persuades – not how the English teacher wants it to look. Each
skill set is slightly different for the various writing genres, but you only
need what you need. Don’t make it harder than it must be.
You Are Flexible
If you’re
willing to start in one place because you know that you can work toward the
place where you want to be, then you’re flexible enough for freelance writing.
For example, you may want to freelance as a recipe creator for a famous chef,
but right now, the best work you can find is writing recipes for an unknown
blogger. This is perfectly fine and probably the best thing for you, because
you’ll learn how to develop your process to be faster and better over
time.
You Have the Financial Resources to Get
Started
As a freelance
writer, it will likely take you some time to get paid. It takes time to perform
the service and finish the project as well as time to get clients. Even if you
choose to write for yourself, publishing your own work on a blog or publishing
print on demand books or digital books, it takes some time to get a product
ready to sell and to start earning income. Therefore, you need to be able to
support yourself in the meantime.
You Have Received Positive Feedback Regarding
Your Skills as a Writer
If you’ve ever
written at any level before, freelance writing might work for you. If you’ve
written correspondence as a secretary or receptionist (or the PTA president),
if you’ve updated blogs or websites, or if you’ve written a paper in school and
someone told you that you’re a good writer or complimented your work, then you
may have the skill to be a writer. If you’re not sure, write something right
now in the field you want to work in, ask someone to read it and see what they
say.
You Have the Education to Become a Writer
Even if you’ve done
nothing other than writing to get your degree, it’s essential to understand
that you can become a writer. You just need to figure out which genre you want
to write and get started. You already know the skill now. It’s time to put it
into practice. While there are differences between learning to do it and doing
it, you will be able to proceed.
You Have Writing Experience
If you have any
writing experience, then you already know more about the process of writing as
a freelancer than most. Use your experience to help steer you in getting
started working for yourself. Even if you have no experience yet, you can begin
gaining experience right now just by starting your own blog or writing in your
journal.
You Have Business Experience and Knowledge
If you have any
type of business experience, life experience, or knowledge about something that
you’re passionate about, you can write about it. Whether you can turn that into
a freelance writing career or not depends on the niche, of course, but it’s always
possible.
If you can write
about it and someone’s interested, it can usually be monetized. But do remember
that a freelance writing career is still a business, and all rules of business
apply.
If you are
willing to work on your writing skills, learn about marketing, and deliver
clients the work you promised on time and on spec, you can become a popular
freelance writer. As mentioned, many freelance writers earn six figures and
more. How much you make will depend entirely on the genre you choose and how
hard you want to work.
Freelance Writing Genres and Formats to
Consider
There are many
different genres that you can get involved in as a freelance writer. It really
does depend on your desires, your skillset, and whether you’re willing to do
the work necessary in the genre. You also need to be able to produce the
formats asked for by the client or that are needed for the system you use.
Magazine and Newspaper Writing
Every magazine
and newspaper that you pick up need writers. You can look inside the magazine
or newspaper to find the directions for how to get writing gigs for that
publication. Follow the information correctly so that you don’t waste your
time, because they won’t waste theirs by looking at incorrectly submitted
information.
Journal Writing
Some journals
take paid work as well, from medical journals to mechanical journals, and in
every single trade and niche you can imagine. You can see a list of journals on
the government website called ERIC. Each journal has information inside about
how to write for them. The good thing is, if you do get hired, you’ll likely
get hired more than once. (https://eric.ed.gov/?Journals)
Self-Publishing Options
You can also
sideline as a freelance writer writing for yourself and self-publishing your
own work. You can self-publish easily today on sites like Amazon Kindle or even
sell your writing right off your own website by setting up a shopping cart.
Fiction Writing Opportunities
If you want to
write fiction as a freelancer, there are opportunities for this too. From
writing screenplays to writing for stage plays to writing books, there are many
opportunities for creative types who aren’t as concerned with having their name
on the project as they are with having done the project.
Non-Fiction Writing Opportunities
From writing
factual articles to writing how-to articles, non-fiction writing opportunities
abound. Many of your favorite websites might hire freelance writers. Scroll
down to the bottom and look at the menu to find out if they’re hiring
writers.
Blog Writing and Article Writing
This is one of
the most accessible genres to break into when it comes to freelance writing
because it’s the most sought after. Bloggers don’t have time to keep their
websites and blogs full of exciting content, so they outsource it. You can get
started as a blog writer with clients on any of the freelance sites. You can
also start your own blog to write on and earn advertising and affiliate dollars
through your promotions.
Sales Pages and Copywriting
Every single
website you go to needs copywriting on their sales pages, product descriptions,
and offers. If you’re good at this type of persuasive writing, you can market
yourself to anyone who needs this type of writing.
This type of
writing is very different than most of the freelance writing you can do, but
it’s also a specialized high-price service. Many sales page copywriters make
thousands per sales page.
Landing Pages and Product Description
Writing
You can niche
down even further with the writing you want to do for others as a freelancer,
by just doing landing pages and product description writing. Many landing pages
aren’t full-on sales pages but still require copywriting skills – as do product
descriptions. For example, you may want to create a different landing page for
your clients, depending on where they saw your link.
SEO-Focused Writing
Search engine
optimization is vital on social media platforms, as well as in blog posts,
website pages, and more. If you learn all you can about search engine
optimization, you can offer your services to clean up the writing someone else
did to make it more SEO friendly. Or you can write the SEO-friendly content
yourself. If you’re good at making titles, headers, and using keywords in a natural
way, SEO writing can be very lucrative.
Ad Copy Writing
Writing ads is
very different from writing a blog post or other types of writing. It requires
exceptional skills. If you are skilled in writing this type of persuasive copy
for ads, then this can be a very lucrative niche for you.
Outlining and Script Writing
Many people who
are video starters, spokespeople, or podcast or radio personalities, need help
with their scriptwriting as well as outlining the information they want to
share with others.
Recipe Creation and Writing
Food bloggers,
YouTube stars, cookbook authors, and more need people who create recipes –
sometimes to their specifications, sometimes to your own. You’d write the
recipe, test it out, and maybe even photograph it for the people who need
them.
Case Studies and White Paper Writing
Writing case
studies and white papers take a certain type of organizational and writing
skill that is specific to this type of writing. You’ll collect the information
and put it together for them in a way that tells the story they want to impart
to their audience.
Technical Writing
This type of
writing is used too, often internally in businesses and to teach someone
something. You might write how to use specific software, how to onboard as a
new client, or how to do anything that your client wants you to teach.
Newsletter, Email Marketing, and Brochure
Writing
Businesses need
newsletters, email marketing messages, and even brochures, today more than
ever. If you understand how this type of marketing writing works, then this
might be a niche that you can get into.
The career of
freelance writing is wide open. If you start to look around, you’ll notice that
writing is used in almost everything. You see it in the nightly news broadcast
as the announcer reads the prompter; you see it whenever anyone gives a speech;
it’s in the advertisements you view and the stories you read; and you see it
each night when you ready your child a bedtime story. Writing is all around
you. Because of this, it’s a lucrative career to start.
Developing Your Writing Skills
As a freelance
writer, it’s up to you to do what you can to develop and improve your writing
skills. As you write more, you will become better at it, so the first thing you
want to realize is that just by getting gigs, you’re going to be improving and
developing your writing skills. This will mean that you can take on more gigs
too.
Take a Course
There are
numerous courses you can take through your local community college or
university, or online through a site like Udemy.com, to help you develop your
writing skills. Courses are a great way to give you the structure you need to
learn more, but it’s not always necessary to have a course to accomplish
learning. However, it can be a great shortcut to learning if you know what
types of things you need to work on.
Get More Feedback
Once you start
working with clients, or you have readers that read your work before you
publish, make it a habit to get feedback. Send a message to them automatically
asking for feedback so that you can improve your writing.
Learn from Others
There are people
who are already freelance writers making a lot of money doing this. Because of
that, you know it’s possible. And because of that, you can follow them and
learn from them. Don’t feel as if you must reinvent the wheel to become a
successful freelance writer.
Hire a Coach
If you really
want to develop your writing skills, hire a writing coach that is skilled in
the type of writing you already do. They can help you learn what you need to
work on to get better at your genre of writing.
Join a Community
It always helps
to build a community around the things you love in your life. Join a writing
community of other writers who enjoy the same type of writing and career you
do. They’ll share their trials and tribulations, and you can learn from each
other.
Communicate More with Your Clients
You’ll get
better at producing the work your clients want when you open the communication
with them. Talk to them about their expectations, about whether you met them,
and what you can do better.
Get More Comfortable with the Writing
Process
The thing that
many people don’t realize when they first want to write as a freelancer is that
there is a process of writing. When you learn the process and follow the
process, you become better at doing it expertly.
Use the Tools of the Trade
Today, aside
from a pen and paper, there are tools of the writing trade that you probably
will want to invest in. A good computer or laptop, an ergonomic area to work
in, writing software, editing software, and so forth will all make your writing
life go much more smoothly.
Work on the Other Skills You Need to Be a
Freelancer Too
In addition to
working on and developing your writing skills, you need to continuously work on
the other skills you need to be a professional freelance writer. Skills like time
management, editing, researching, technology, networking, and marketing are all
essential skills for the freelancer.
Practice
The best way to
improve how you write is to write more often. There is no such thing as
writer’s block because a writer writes. What if you went to the pharmacy to ask
them for a recommendation for medication, and they said, “Oh sorry, I have a
block today.” This would not be acceptable. To become a better writer and
develop the writing skills that will carry you to success, you need to write as
often as possible.
Developing your
writing skills is a process, just like learning anything. Start where you are,
work on improving what you’re already good at, and then dive in and work on the
things you’re not good at doing – while focusing on what you are good at doing
naturally so that you can start making money from your writing now.
How to Get Paid for Your Work
Becoming a
freelance writer isn’t just about the romance of being a writer. It’s about the
financial facts of earning a living from a skill that you are good at and like
performing. Because of this, you need to know in advance exactly how to get
paid for your work as a freelance writer.
•
Get Your Financial Life in Order – You
need to set up your bills so that you’re working toward paying off your
consumer debt and managing the money you do have to pay all your bills and
responsibilities on time. Know what you need and have a plan for it in terms of
investing and living.
•
Set Up Your Business Bank Account and Payment Processing System – It’s essential to keep your business income and your personal
spending totally separate. To do this, set up a business bank account, accept
payment to that account only, then transfer money to your personal account for
personal use only. Sign up for PayPal, Stripe.com, and any other payment
processing system you’d like to use. The more options you offer your clients,
the better.
•
Create Solid Contracts and Yes, Sign Them – Write a basic contact and change only what needs to be changed to
make it personalized for each of your clients. Ensure that the content states
what you’re responsible for and what they’re responsible for, from A to Z.
Address how work is performed and how it’s paid and what the deliverables will
consist of. Be very specific in the contract and ensure that you both sign
them. You can use a system like Hellodoc.com for signatures.
•
Set Up a Process and a System for Billing and Payment – Make the invoicing, billing, and payment process as simple as
possible. You can send an invoice via email, submit it via your project
management system, or even in an old-fashioned way via snail mail. However you
do it, do it consistently so that it all runs smoothly.
•
Consider Passive and Recurring Income Options Too – Don’t forget that as a writer, you can offer products and services
on a passive as well as a recurring basis. Most invoicing programs now let you
automatically invoice on a recurring basis. If you like to create content for
medical newsletters, for example, you could create a private label version and
sell that repeatedly to others all over the country.
Getting paid for
what you do is an important component of setting up your business model.
Setting up processes and systems that ensure that you can work with the other
person from the start of the project until the completion of the project
ensures that everything goes smoothly.
How to Market Yourself
You know you
have the skillset, and you’re excited about being a freelance writer. You’ve
done the work to set up a system and processes that enable you to onboard new
clients, get the work done with them in an organized and timely manner, and you
know how to get paid. Now it’s time to get the word out there and market your
service.
Word-of-Mouth
One of the most
powerful methods of marketing ever known to man is word-of-mouth marketing.
That is the main reason sites like Yelp and other review sites are so popular.
People like knowing what others say about any product or service that they are
using.
Your friends and
family love you, so if you tell them about what you’re doing, they’ll tell
others that they know; and before you know it, you’ll find business through
them.
Develop an Online Presence
Build your own
website, and set up profiles on social media platforms like LinkedIn,
Instagram, Pinterest, and more – wherever your audience likes to hang out. That
is where you should be making offers and having discussions with others. Focus
your online profiles on you as a freelance writer so that they’re all
professional.
Self-Publish
As a freelance writer, you don’t have to
wait for a client to make money or write.
Instead, spend
the time you set aside to work for clients that you don’t have yet on working
for yourself. Publish in your own name on Medium.com, your blog, in the local
newspaper and local magazines. You can also publish your book via print on
demand or via Kindle through Amazon. These actions can help your clients
evaluate you through the work you’ve already done. A book can be your calling
card.
Get Good at Writing Queries
As a freelance writer,
you’ll have to find the people who are hiring for the type of work you want to
do. Go to their sites and submit samples of your work and inquire as to what
they need in a writer. Submit queries and track the answers you get. The more
you submit, the more jobs you’ll get.
Create a Marketing Funnel
Once you have
your website set up and social media set up, you can create a marketing funnel.
You’ll need to understand the buying cycle of your customers so that you can
create content for them at each place they are in their journey to persuade
them to use your services.
Remember that
your job as a freelance writer is to attract your customers to you. You want
them to use your system or product (in this case writing) to solve their
problems as it relates to your offers and fulfills their need for writing. When
you don’t have a client, use the time to find your customers, engage with them,
and show them your offers.
How to Get Started Freelance Writing
Now that we’ve
looked at what it takes to be a freelance writer, here is what you need to do
to get started right now. To be successful at anything in life, it’s imperative
that you know who you are, don’t put too much pressure on yourself to make it
big, and are able to make plans and set goals that work.
•
Know Yourself – This might seem like a
strange thing to say, but the truth is, only you know deep down if you’re
willing to stick to a set of steps to achieve a specific goal or not. For
example, if you know you hate calling people on the phone, don’t do that; find
another way around it.
•
Start Small – You don’t need to quit
your job and go full time into freelance writing to test it out to see if it’s
for you. That’s one thing that’s awesome about this career. You can start with
just one job to find out if it’s for you or not.
•
Set Up Your Home Office and Business Legalities – Follow the best legal steps as well as the best comfort steps
that you can afford for starting your business. Get the right tools, the right
chair, and, if needed, a business license so you can open a business bank
account and open a PayPal account to accept payments.
•
Practice Writing Every Day – If you have
determination, you can work for clients five hours a week. And even if you
don’t have clients, you need to write during those five hours a week that you
set aside for writing. This is the only way you will become a good writer:
write.
•
Invest in Yourself – Spend money on
tools of the trade, training, education, courses, masterminds, and other
investments that help you become better at whatever you need to become better
at doing.
•
Set Goals for Everything – When you get
good at goal setting, you will also become good at implementing. Goal setting
properly includes figuring out the steps needed to reach the goal.
•
Network with Other Writers – Being a
freelance writer can be lonely for some people. If you network with other
writers, not only do you open up a whole new world of friendship, but sometimes
you open up new connections for information that you may need too.
•
Persevere and Never Give Up – No matter
how many times someone tells you no, if you really want to be something when
you “grow up”, including a freelance writer, don’t give up. Set up a process
and steps based on your goals that enable you to build the freelance writing
business you desire.
Freelance
writing as a career is an excellent opportunity for anyone with the right
skills. If you can write at the level needed for the work you want to produce,
you can become a profitable freelance writer. You just need to get
started.