This book is just a portion…a TINY portion…of the MASSIVE amount of ‘MOO-LAH” making products you received when you purchased your copy of Seo Cash Cow^TM. The information presented here is meant to not only educate you, but to make you some

SERIOUS MOO-LAH!

Don’t forget, each one of the 7 products you purchased is a COMPLETE BUSINESS, set up and ready to go for you…web page, sales copy, e-book cover, thank-you page… everything you could ever want! PLUS, you got resale rights, master resale rights and private label rights to every one of them…so you can, literally, do anything you want with them!

But, in the spirit of always over-delivering, we didn’t stop there! You also got 8 bonus products worth WELL over $10,000.00…5 of those bonuses have the exact same rights as the products you purchased! That gives you 12 COMPLETE BUSINESSES to slingshot your Internet Marketing career into overdrive. Now, just get out there and do it!

Thank you for your purchase of Seo Cash Cow^TM, it’s a purchase you’ll always remember as that ONE thing that helped you tremendously on your way to success.

Go out there and grab yourself some MOO-LAH…you deserve it!

Introduction

Just What Is Blogging and Pinging???

No…it’s NOT a new video game! Blogging and Pinging is actually a way to finally get YOU something that you’ve been searching for…a steady flow of good, targeted free visitors to your website. Wouldn’t that make your life simpler? Want to read on?

Let’s start with a definition of a blog.

Blog is short for weblog. A weblog is a journal that is frequently updated and intended for general public consumption. Blogs generally represent the personality of the author or the Web site.

Ok, so what about pinging? Originally, a ping was a program that bounced a request off of another computer/server over a network or the Internet to see if the remote computer was responding. That same program is now used as a method of informing others that your blog exists and also let’s them know when a new post has been made.

When you put the two together – blogging and pinging – you get a technique that is extremely effective at getting ANY web site, no matter how big or small, indexed by the major search engines.

Why Is Blogging and Pinging The Newest Marketing Tool?

Most of you are now saying, “Yea, so?? I can get my site indexed now. What’s the big deal?” The big deal is that blogging and pinging gets your site indexed almost immediately AND it is FREE!!!

If you have any experience trying to get a site indexed and listed in the major search engines, then you know that it is frustrating and very difficult to get done in a reasonable amount of time. After working hard to get your site together, collecting and writing content, worrying about keywords and keyword densities, you are not even close to finished. Now comes the even harder part! Now you have to submit, by hand, your site to all the major search engines. And finally, you get to wait.

That’s right, you have to wait for the spiders to come index your site. This could take weeks or this could take months. There are some methods that will help bring along the spiders a bit faster, but these take lots of time and effort and money. And still, you can’t be sure that the spiders will come fast enough.

Blogging and pinging solves this problem. You can guarantee that spiders will come to your site and that you will get listed in all the major search engines with minimal effort and no money – in about 48 hours!!!

How does it work? The largest search engine, Google, owns Blogger.com. This is the site we will use to help you create your blogs. Google sends their search engine spiders through Blogger.com to find new content.

When you blog the content on your site – an extremely easy process described in Chapter 5 – the URL of the page you are blogging is automatically attached. That way, when Google’s spiders come along, they “see” the URL. If that URL isn’t listed in the Google database, the spiders “run right over” to the URL and check it out!

Imagine that the URL found on the blog is YOUR site! Rather than wait for weeks, months, or even up to a year, you can get YOUR site listed immediately! Google themselves will tell you that they would rather “discover” new URL’s by finding links than get them via submission. So, why not blog and ping and give them what they want!!

Another good piece of news is that once Google has your site, other search engines that use Google’s feed will put you on their site, too. And it all happens at lightening speed!

Another technique you will learn here in Chapter 3 and Chapter 4 is how to get Yahoo to send their news spiders your way. Just like Google, Yahoo is looking for fresh content.

And once they pick up your site, so will others.

Finally, Chapter 7 will show you how to ping other services like Technorati and blo.gs.

So why would you want to be on these sites? One word: traffic. Services like Technorati spider your links in real time. If you show up on someone’s Technorati link list for their site they’re likely to visit your site to see what you said, increasing your exposure.

What Do The Spiders See?

We’ve talked a lot about spiders and pinging, but just what do spiders see when they come to your site?

Unlike “human” visitors, spiders are looking for links. In fact, they are not looking at your site at all – they are just scanning through your HTML code!

Let’s take a quick look at what a spider sees when it goes to your blog.

Here is a blog about Commodity Investing. As a human visitor, you would see the following:

However, the spider is looking below the surface and scanning to find HTML links.

When the spider crawls your content, it will see the following:

The HTML in the Link field as well as the HTML in the content field will be noted by the spider,

But that is not all! The spider is also looking at the rest of your blog and checking out the HTML in the template:

So, keep in mind, that for the blogging and pinging method to work, you have to optimize the blog for spiders. And that is exactly what you are going to learn to do – see like a spider!

Simple Steps Lead to Big Results

As with other marketing strategies, you will need to do some work. However, the steps you will follow to blog and ping are easy and guaranteed to work. Once the system is set up, you can blog and ping to get any of your sites listed quickly.

This ebook will show you how to accomplish each step. The steps will be presented in words and with screen shots. Nothing will be left to chance. And since we’ve done all the research, you will know exactly what to do and when to do it. Keep in mind that you need to do EVERY step and do them in the proper order. If you don’t, then the system simply won’t work.

Now you know why blogging and pinging is an essential tool. So, let’s get started!

Chapter 1: Creating Your Blog

Wipe that worried look off your face! Creating your first Blog is just about as easy as falling off a log…and a LOT more pleasant! This chapter is gonna to take you by the hand and lead you through the 5 easy steps to having your first Blog up and running in no time! So, c’mon, let’s get started.

Step1: Go To Blogger.com

Blogger.com is owned by Google.com. It is a free site that will allow you to create your own blog. In fact, you will have the option of creating as many blogs as you like – all for free.

Put the following URL into your web browser: http://www.blogger.com

When you do, you will see the following screen. From this screen, there are three things you can do. You can sign in (which will be an option once you’ve created an account), you can take a quick tour (which won’t be necessary if you read the remainder of this chapter, although can be helpful to some learning styles), or you can create your own blog now.

Click on the orange arrow that says, “Create Your Blog Now”

Step 2: Create an Account

For this step, you will need to create a user name and password. It does not matter what user name you choose.

You will also be asked what display name you wish to use. When you post to your blog, this name will be displayed at the end of each post. For now, go ahead and put “editor.” Later, in Chapter 9, you will learn how to change this for each blog if you wish.

Finally, you will need to type in your email address (make sure it is a real address) and check the area that says you agree to their Terms of Service. We have included the

Google’s entire Terms of Service in our Appendix.

Once you have entered the information, click on the orange “Continue” arrow.

Step 3: Naming Your Blog

Now you will get to name your blog. The first area is the Blog Title of your blog. In this example, the blog title is Kidney Stones. That means, the title at the top of the blog will say Kidney Stones. Later, we will show you how to optimize your Blog Title for search engines. The Blog Title can be changed at any time.

Next you will be asked to create a blog address or URL. Notice that the URL does not have the traditional www at the front. Picking a blog address can be a bit tricky. If you want to keyword optimize your URL for AdSense or other marketing purposes, you will want to read Chapter 8 to find out how to pick a good name.

Before clicking on the orange “Continue” arrow, you will be asked to type in the characters you see in the picture below. This makes sure that you are a person and not an autobot creating the blog.

There is one other issue with picking a blog name – the name you want may already be in use. If it is, you will see the following page after clicking continue:

At this point, you simply choose a different blog address.

In the sample above, you might want to try blog-and-ping using the dashes, try reversing the name to pingandblog or ping-and-blog, try bloggingandpinging or blogging-and-pinging, or any other number of variations.

Once you find a URL that is not taken, you can move on to Step 4.

Step 4: Choosing a Template

Blogger currently has 12 ready-made templates to choose from. It really does not matter which template you choose. Each one will allow you to blog and ping. In the following screen shot, “Son of Moto” has been picked.

After choosing your template, click on the orange “Continue” arrow. As long as you have followed these steps correctly, you will be taken to a screen that let’s you know that your blog has been created. Simply click on the orange “Start Posting” arrow.

Step 5: Creating a Test Post

In order for the rest of the steps to work properly, you will need to have some content on your blog. Adding content will allow you to create a Yahoo RSS feed in Chapter 4.

The content does not have to be relevant and is easy to add.

• Under “Title” add the word Test.

• There is no need to add anything to the “Link” field.

• In the body of the post, once again, add the word Test.

Then you click on the orange “Publish Post” button.

Once you have published the post, you will see a screen that looks like this:

In the example above, if you clicked on “View Blog” you would see that you now have a blog with the URL http://kidney-stones.blogspot.com, a title of Kidney Stones, and one post titled “test.” That is all there is to creating your blog – so let’s move on to the important settings you must know to make this system work

Chapter 2 – Making Your Blog Settings Count

Why Settings Matter

Up until this point, you could have created your blog without this ebook, even if you aren’t a technical guru. You may have made a few mistakes along the way, but practically speaking, anyone can easily create a blog on Blogger.com.

But, if you were to skip this chapter and try to use the blog and ping method with the standard settings for Blogger.com, you would think that this method of getting spidered did NOT work! And you would be right! The standard settings don’t work!!

More importantly, you would not find the settings needed just anywhere. Determining what worked would be a long and difficult trial and error process. Luckily for you, we have already completed that trial and error process and can tell you exactly what you need to do to make your blogging and pinging successful.

Step 1: The Settings Tab

Let’s look again, at the successful post screen from the last chapter. Under the blog title, you will see 4 tabs labeled Posting, Settings, Template, and View Blog.

If you were in the Posting section, you would also see the same four tabs

In order to successfully use your new blog for the blog and ping process, you will need to click on and make changes under the “Setting” tab.

Step 2: Settings – Publishing Tab

Once you have clicked the “Settings” tab, you will see settings has 8 sub-tabs. We will only be concerned with 5 of them.

The “Basic” tabs settings are correct. You do not need to make any changes for the blog and ping method to be successful.

Click on the “Publishing” tab. Google automatically shows your BlogSpot address. You will want to save this address to your notepad for future use.

The other piece of information on this page needs to be changed to “Yes.” You definitely want Weblogs.com to be notified whenever you make changes to your blog.

Once you have copied down your URL and made the change to this page, click on the orange “Save Settings”

When you do, you will see this page again with the following header at the top:

There is no need to “Republish” your blog at this time. You will republish your blog after you have made all the changes.

Step 3: Settings – Formatting Tab

Now click on the “Formatting” tab to make one change. Towards the bottom is a field called “Show Link Field.” Change that to yes and Save the Settings.

Step 4: Settings – Comments Tab

This is one step that you can use but do not have to use. Although it doesn’t always happen, if anyone posts a comment to your site, the spiders will see that comment as fresh content.

To allow posts to your blog you will need to make a few changes.

• “Who Can Comment” needs to be changed to anyone.

• “Comment Notification Address” needs to have an email address where you can receive notices that someone has posted a comment to your blog.

Now click on the orange “Save Settings” button.

Step 5: Settings – Archiving Tab

You want your blog to be archived daily. Make this change and click on the orange

“Save Settings” button.

Step 6: Settings – Site Feed Tab

All the settings in this tab are correct. However, you will need to copy the “Site Feed

URL” to your notebook for future use. Click on the orange “Save Settings” button.

Step 7: Republish

Once you have saved the settings under the “Site Feed” tab, it is time to republish your blog. You will want to click on the dark blue “Republish” button.

When you do, you will get the following screen:

Now you have a blog that is set up for the blog and ping process. The next step is to create a Yahoo account!

Chapter 3: Creating a Yahoo Account

Why A Yahoo Account Is Needed

In the introduction, we told you that Google owns Blogger.com and sends its spiders through Blogger looking for fresh content. We also told you that there was a way to get Yahoo looking at your blog, too. In order to get Yahoo spidering your blog, you will need a yahoo account.

Ebook money earn free // make money// USA $10000

Pages

Blogging and Ping Master Course

Foreword