ESTABLISHED BRANDS
We Marketers have it
really hard these days. We are all targeting the same group of people, with the
same basic product offerings and sometimes even at the same time.
This is especially true for the world of Online Marketing. Some may find our efforts informative or even amusing.
Others are downright annoyed and seek out every possible way
to silence the noisy atmosphere we have created as we compete with each other.
To make matters
worse, many of the promotions online are fictitious and have left our target
market overly skeptical about everything they see online.
Many of them have
actually suffered serious financial loss as a result of the tactics of
unscrupulous marketers. In fact, less than 25% of all consumers actually trust
advertisements they see online. Just think about how negatively this will
affect your sales!