The
Table Of Contents
Chapter 1- Solutions 1-5
Chapter 2- Solutions 6-10
Chapter 3- Solutions 11-15
Chapter 4- Solutions 16-20
Chapter 5- Solutions 21-25
Chapter 6- Solutions 26-30
Chapter 1
1.Advertise your web
site with banner ads that are animated and include a call to action. You must
grab people's attention and get them to click. For example, you could have
flashing lights like they use in Las Vegas. Another example, you could use
"Click Here
Now" or "Click Here To Visit".
2.Use pop-up windows
or advertisements on your web site. They grab your visitor's attention because they
jump right out at them. For example, you could use one to get people to
subscribe to your free e-zine. Another example, you could offer them a surprise
bonus for buying in the next few minutes
with a timer counting
down.
3.Buy Internet
business books, e-books, private site memberships, etc. Study and learn all the
new web site promotional ideas you can. For example, take notes either while
you’re reading the e-book, or afterwards. Write down a list of tips you could apply
or use for your own business.
4.Analyze all your
promotional efforts. Concentrate on the ones that work and drop the ones that
don't. Don't waste your valuable time. For example, if you have an affiliate
program that hasn't made a sale for two months, drop it or test a different ad.
You want all of the ‘real estate’ space on your web site making
some kind of profit
for your business.
5.Get the most from
each one of your visitors. Ask them to subscribe to your e-zine, participate on
your message board, bookmark your site, etc. One of the most effective ways to
persuade people to do anything is to give them a freebie or strong benefit for
taking the action you want them to. For example, "Get 4 Free Profitable
E-books For Subscribing To My E-zine!"
Chapter 2-
6.Use text links if
your banner ads are not pulling traffic. People don't ignore text links as much
as they do banner ads. You should treat your text link like a sales letter
headline. For example, "How To ...”, “FREE...”, “Breaking News!....”
“Warning!....”, “....Exposed!” etc.
7.Trade content with
other e-zine publishers or web sites. This is a powerful and effective way to
place your links on other targeted web sites. For example, trade articles with
other e-zine publishers. Another example, you could trade free e-books and give
them away to each other.
8.Keep your product
available for your customers at all times. If you have to back-order it, they
may end up canceling their order. For example, you could say on your web site
"Always In Stock", "Products On Hand", " No Shipping
Delays", "Always Available", etc.
9.Use content on your
web site which people can skim through easily. Most people don’t have much time
so try using lists, short tips, short articles, etc. For example,
*How To....
*5 Ways To....
*Discover...
10.Add a message
board or chat room to your web site. If people enjoy it, they will revisit your
web site to participate regularly. For example, if someone visits your message
board and asks a questions, then later on someone answers it, that person will
come back and visit if they ever have another problem.
Chapter 3
11.Allow people to
reprint your articles on their web site, in their e-zine, newsletter, magazine
or e-books. Include your resource box and the option for article reprints at
the bottom of each article. For example:
“Larry Dotson is the co-author of "Subconscious Internet Marketing". Inside this e-book you'll learn 746 reasons why people buy your products! Visit: http://www.subconsciousinternetmarketing.com Feel free to reprint this article on your web site or in your e-zine, just include the resource box.”
12.Allow people to
use any of your freebies as free bonuses for products or services they sell.
Include your ad on all your
freebies. Some people only give away freebies in order to allow other people the right to give them away.
You could also give
them the right to include a freebie with their own product as a bonus. For
example, "Feel free to use this free e-book as a bonus product!"
13.Allow people to
use your online discussion board for their own web site. Some people don't have
one. Just include your banner ad at the top of the board. For example, you
could say, “Don't have your own discussion board? Link to ours and invite your visitors
to use it.”
14.Allow people to
sign up for a free web site on your server. Since you are giving away the
space, require them to include your banner ad at the top of the site. For
example, you could say, "Get 20 MB Of FREE Web Space In Exchange For
Placing
Our Small Banner At
The Top Of Your Web Site!"
15.Allow people to
add their link to your free web site directory. Just require that they return a
link back to your web site, advertising your directory. For example, you could
say, "Add Your Own Listing In Exchange For Linking Back To Our Web
Site!" Another
example, "Add Your Own Listing! All We Ask Is That You Link Back To Our
Web Site."
Chapter 4
16.Allow people to
include your free online service on their web site, visitors, or e-zine
subscribers. They could be free e-mail, e-mail consulting, search engine
submissions, etc. For example, you could say, "Offer This Free Service To
Your Visitors By Just
Linking To Our Web
Site!"
17.Allow people to
give away your free software. Just include your business advertisement inside
the software program. For example, you could say, "This Free Software Is
Brought To You By (your business information)" Another example, "This
Free
Software Is Made
Available By (your business information)."
18.Allow people to
give away your free web design graphics, fonts, templates, etc. Just include
your ad on them or require people to link directly to your web site. For
example, require people to place a small note under the graphic or at the
bottom of their web page like "These graphics are from (your business
information)." or "This template is copy- righted by (your business
information)."
19.Allow people to
place an advertisement in your free e-book if, in exchange, they give away the e-book
to their web visitors or e-zine subscribers. Wouldn't you choose to give away
something that gave you benefits? For example, you could say,
"Give Away This
Free E-book And Customize It With Your Own Links!"
20.Allow people to
give away your free e-book to their visitors. Then, their visitors will also
give it away. This will just continue to spread your ad all over the Internet.
For example, 5 people
give it away to 5 people each, and those 25 people give it away to 5 people
each, and those 125 people give it away to 5 people each. It just keeps going! That's
755 people viewing your ad for free and without you doing much work.
Chapter 5-
21.Turn your ad copy
into a story or article. Your visitors won't be as hesitant to read your ad and
will become more interested in your product. For example, you could start your
ad by saying, "Once upon a time…" Another example would be to start your
ad out with "FREE Report!" Or "How To..."
22.Give visitors a
freebie for filling out your online survey otherwise they usually won't.
Surveys will give your business valuable intelligence for your business. For
example, you could say, "Everyone who completes this survey will get a
FREE watch!" Another example, "The first 200 people who
complete this survey
get a free calculator!"
23.Enhance the power
of your ad copy benefits by using attention-getting words, highlighting
keywords, using color, using quotes, bolding key phrases, underlining, etc. For
example, "Instant Profits", “Super Fast Results”, “Lose Weight”,
“Save Money”, “Increase Sales”, etc.
24.Give your visitors
lots of choices so they don't get the feeling of being controlled. Offer them a
variety of ways to order, contact you, navigate, etc. For example, “Choose the
Basic or Deluxe.” Another example, “Order by web site, phone or
fax.”
25.Put yourself in
your visitors’ shoes. Design your site for them, not for yourself. Create your
product around your visitors, not because you would buy it. For example, if you
were selling to people who were thinking of going bankrupt, think about how
they feel. They would
likely want to avoid bank- ruptcy, they would feel tired of not be able to
afford anything, they would be fed up with creditors calling, etc.
Chapter 6-
26.Get free advice
from successful online business owners. Participate in business chat rooms and
use message boards to start a conversation. For example, you could read their
helpful information or post questions and get them answered. You
could also answer
other people’s questions and start a conversation.
27.Use your free
bonuses to create an urgency for your visitors to buy. Only offer them for a
limited time with your main product. For example, you could say, “Order before
midnight tonight and get 4 FREE bonuses!” Another example, “Order by
June 25, 2002 and get
a Free Advertising E-book!”
28.Offer your
customers extra add-on products at the point of purchase. For example, if they
are buying an electronic toy, try to sell batteries with it. For example,
“Check Here To Add 4 Batteries For Only $2.95 More!” Another example, “Click
Here
To Upgrade To The
Deluxe Version For Only $10 Extra!”
29.Make your visitors
feel good about themselves by giving them compliments. If they feel good, they will
also feel good about buying from your web site. For example, “You are in the 1%
of people who are serious about changing their life.” Another example, “You are
brave for going the extra mile to
eliminate your
financial problems.”
30.Add multiple
profits to your web site. If you're selling business books try to sell business
services, courses and supplies too. For example, you could say, “Thanks for
purchasing our business e-book. If you like it, don't forget we offer a monthly
update service for the e-book for only $4.95 a month.”
THE END
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