AFFILIATE TERMINOLOGY
Table of Contents
Affiliate
Marketing 101...... 7
Affiliate
Marketing Terminology.......... 10
Introduction
Did you know
that you can easily generate a 6-figure income without ever having to create a
product of your own, and without a well-known name or brand?
It’s true! Every
day, thousands of affiliates are earning a full-time income from affiliate
campaigns that drive sales from both small and wide-scale product launches.
They also make
money in many other ways, apart from direct promotion. Affiliates focus on building their own list
so that later, if they decide to create their own product, they already have a
built-in customer base!
With nearly a
zero-startup cost involved, and no risks, there are absolutely no downsides to
becoming an affiliate marketer.
Let's take a closer look at just a few of the many advantages of becoming
an affiliate marketer:
• You don’t need a product of your own.
• You don’t need a website of your own.
• No customer support is required on your end.
• No shipping, inventory or overhead involved.
• You can work at your own pace.
• You can venture into multiple niche markets easily.
It's easy to see
why affiliate marketing is such a viable, and popular method for building a
successful online business!
In fact, whether
you are a complete beginner with little experience, or you’re a seasoned
marketer looking to maximize your income, affiliate marketing is an incredible
source for passive income and unstoppable profits.
In this special report, we’ll work through
the terminology associated to affiliate marketing so you can gain a better
understanding before you dive into this million-dollar marketplace.
Are you ready?
Let’s begin!
Affiliate Marketing 101
Before we dive
into the terminology associated with the affiliate marketing space, let’s take
a quick look at what affiliate marketing is.
Affiliate
marketing is often considered by many to be the "gateway" into the
world of online business. One of the reasons why affiliate marketing is so
popular is because of just how easy it is to get started.
Regardless of
your experience, or your skillset, you can make money as an affiliate in just a
matter of a few days.
In fact, one of
the most lucrative aspects of affiliate marketing is just how fast and easy it
is to begin building profitable campaigns that will generate non-stop profits
very quickly.
In affiliate marketing,
there are three main players:
1: The Creator
2: The Affiliate
3: The Customer
It's the
creators job to develop the product, build the website and sales funnel and to
provide affiliates with the tools and information they need to order to
effectively promote the website.
Affiliates form
the bridge between the merchant and the customer, by developing targeted
campaigns that recruit leads, and funneling that traffic directly to the offer
via an affiliate link.
Affiliates are
then paid a commission on every referred sale, most often, a 50/50 split,
meaning that you’d earn 50% commission for every sale made.
If you want to
jumpstart your affiliate marketing career so you’re able to start making money
quickly, you should grab a copy of Super Affiliate Secrets, a
world-class coaching program, available at:
This
all-inclusive course will teach you
everything you need to know to generate a steady income in affiliate
marketing, and best of all, it was created by super affiliates with many years
of experience, so you’re learning from the pros.
Here are a just a few of the many actionable strategies shared
inside this premium course:
• The secrets to positioning yourself as an expert authority in any
niche market.
• Top strategies for getting more affiliate sales by adding value to
an offer.
• Discover a little-known tactic for making money when delivering a
free bonus gift.
• Get three keys to creating big commission checks.
• Learn four secrets to choosing profitable products.
• Get four tips for boosting your affiliate income.
• Find out which tool you can start using today to level the playing
field between you and the super affiliates – and start crushing the
competition!
I highly
recommend signing up for the course if you want to minimize the learning curve
so you can start making money faster.
Here’s the link
again: https://promotelabs.com/sas
Affiliate Marketing Terminology
If affiliate marketing sounds like something you’d like to get
involved in, you’ll want to brush up on the most commonly-used terms associated
with this multi-million-dollar industry.
Here are some of the terms you should know:
Affiliate Program:
An arrangement
in which the advertiser pays a commission to an affiliate for each sale
captured via their website or advertising link.
The commission
model is based on actions performed by users, usually involving lead
generation, subscription to a service, a direct one-time purchase, or other
actions.
The advertiser
will utilize performance-tracking software to track the users’ actions and the
affiliates who have assisted in that process.
Many service
providers run their own affiliate program, which means they buy traffic for
themselves to increase their own profit.
Affiliate Manager
An Affiliate
Manager is any person who communicates with the affiliates. They often create
offers and take care of maximizing performance of the affiliate program.
Advertiser
This is a person
or organization that owns a business and offers services or products to
customers.
Advertisers are
willing to pay affiliates for each new lead or customer they bring. This helps
them promote their brand and acquire new customers.
Affiliate Network
An affiliate
network acts as an intermediary between affiliates and advertisers. Affiliate
networks allow affiliates to easily find and participate in affiliate programs
suitable for their inventory.
Advertisers who
offer affiliate programs work with affiliate networks to reach larger audiences
(i.e. all affiliates participating in the network).
If you’re
looking for a top affiliate program that not only provides instant access to
top performing creatives and done-for-you email swipes, but also offers a free
affiliate newsletter that provides powerful training tips and strategies that
will help you maximize your income, you’ll want to join https://promotelabs.com/affiliates
Bonus Offers
In affiliate
marketing, you are competing against other affiliates, who quite often, may be
advertising to the same group of customers.
This is where the power
of bonus offers comes into play.
Affiliates will
often offer bonuses to persuade a customer to purchase through their link
rather than someone else’s. Typically, the bonus adds additional value to the
product that is being promoted. In other words, it is relevant, in the same
niche/topic, and serves as an auxiliary component.
The greater the perceived
value, the easier it will be to convince people to purchase through your
affiliate link. Therefore, it’s very important to learn how to create
high-quality bonuses that stand out and capture the attention of your target
audience.
Building your
bonus offer doesn’t have to be a difficult process, but does require some
knowledge of design and/or content creation.
One way around
this is to use a program like Commission Gorilla, which simplifies the entire
process of creating affiliate bonus pages. They’ve essentially done the
heavy-lifting for you.
Commission Gorilla is
available at https://www.CommissionGorilla.com
Cookies
In affiliate
marketing, cookies are used to identify a visitor who has clicked on an
affiliate link. It’s simply a form of tracking.
Cookies are
usually assigned for a specific period of time. If the visitor returns within
that timeframe, the affiliate marketer will be paid for the sale, whether or
not the visitor uses the affiliate link to complete the purchase.
CTR
Your Click-Through
Rate (CTR) is the percentage of website clicks for the number of advertising
impressions displayed to visitors or bought from other networks.
CPA, CPS, CPL & CPC
Cost Per Action, or CPA,
is the cost of an action carried out by a visitor.
An action is almost
always a form of conversion (see below).
A visitor either
purchases the product or shows an interest in it. This is also referred to as
Cost Per Sale (CPS) or Cost Per Lead (CPL), respectively.
Cost Per Click
(CPC) is a payment model for online advertisements. Each time the ad is
clicked, an amount will be paid to the advertiser.
Cost Per Action
(CPA) is a payment plan where advertisers pay their affiliates for conversions
only. If a sale is not made, the affiliate is not paid.
Campaign or Offer
This is the
promotion of a product or service. Offers are created by affiliate managers or
product owners, and usually contain all relevant information about the payout
model, commission offer, and best marketing practices.
An Offer URL is
the final URL where the visitor will land after clicking the promotion link or
banner. This is your landing page where they will find your offer or
campaign.
Conversion
This is usually
a target action of the end user, defined by the advertiser. It can be a
subscription to a service, lead generation, sale of a product, or installation
of a mobile application.
Conversion is the final
goal of advertising and is the event the affiliates will be paid for. In other
words, the consumer has now been converted into a paying customer.
The Conversion Rate is the percentage of
website clicks that converted (turned, changed) into a lead or a sale.
For example, if
one in every hundred visitors to your site makes a purchase, then your
conversion rate would be 0.1%.
Data Feed
This is a file
containing lists of all the products an advertiser sells, including prices,
images of products, descriptions, and affiliate links for the products.
Disclosure
This is a notice
on an affiliate’s website or blog, notifying visitors that the affiliate is
being compensated or paid for sales, recommendations, endorsements, and
advertisements of a product and/or service on their website or landing
page.
This is an important
part of your marketing campaign because it’s required to comply with FTC laws.
You should place this statement towards the top of your landing pages before
you mention the affiliate offer.
Tracking Link
This is a unique
URL to which an affiliate sends an audience for a particular offer. It can also
be called a click tracking link or affiliate link.
Third-Party Tracking
This is the
principle of notifying affiliates in real-time for every conversion. When a new
conversion (or sale) is received, affiliate software automatically sends a
conversion notification to tracking systems at the affiliate site or other
third-party systems.
For example, if
an affiliate program or network works with another affiliate network, each
valid post-back can be forwarded to that affiliate network.
Promote Labs has an
excellent affiliate program at
https://promotelabs.com/affiliates/ where you can experience thirdparty
tracking firsthand.
They have over
50,000 affiliates already, and you would be eligible to promote all their
top-selling apps and tools.
You’ll also
receive access to a newsletter filled with insider tips and strategies,
exclusive discounts, free trials, and beta access to new and best-selling
products.
You also have instant
access to top-performing creatives and email swipes to use in all your
promotions.
Creative
This is simply
an advertisement (ad), or, in a broader sense, any form of content that helps
sell the product, including graphics and banners.
There are many
types of creatives used by affiliate marketers. Choosing the right type depends
on the advertising channel, target audience, and advertising message.
When it comes to using banner-type creatives, they are typically
large enough to be easily noticed without disrupting the user’s experience.
Interactive
banners are, as the name suggests, dynamic and highly interactive. They usually
offer more than one interaction, trying to get users to engage. This type of ad
can contain an interactive element (a video or game) plus a call to action (a
contact form, for example) all within the same banner.
An Ad Tag or Ad
Snippet is an HTML element used to display ads by dynamically fetching them
from an ad server.
Referral Bonus Program
This is a
special type of payout awarded to affiliates who brought new affiliates into
the affiliate program.
For each
referred affiliate, they can receive a fixed-price sign-up commission and a
percentage of their total earnings in a given period.
Client-Based Tracking
This is a tracking method in which information is stored on the
user’s computer. A cookie is saved in the user’s browser when they click on the
ad, and then linked back to the affiliate that brought in that user.
After the user completes
an action on a page, the tracking program records a conversion for the proper
affiliate using a piece of tracking code called tracking pixel.
The pixel is
also called an impression pixel or iframe pixel, depending on which of these
two methods are used.
Client-based tracking is simpler to implement on the advertiser’s
side, but is less accurate, since it uses cookies.
Impressions
This refers to the number of times an ad is shown on a page.
Landing Page
This is a website or
webpage to which affiliates refer traffic.
For example,
when a user clicks on an ad or banner, they are redirected to a webpage that
gives them more information about the product advertised on that banner,
usually with purchase options.
The main purpose
of a landing page is for the user to complete an action. It can be a purchase,
service sign-up, download, or any other action that has a positive value for
the advertiser.
Your landing
page should reflect your online personality and use your charisma to encourage
users to take action and gain you those commissions.
You can also use
a bonus page as your destination URL when promoting offers. See a previous
section for information on how to easily create a bonus page using CommissionGorilla.com.
Niche Marketing
This type of marketing is
focused on a specific group of
consumers.
Niche marketing
targets a far smaller group than general ads do. For example, if you are
promoting yoga products, your niche is yoga while your main industry might be
health and fitness.
A well-defined
niche allows marketers to create more personal ads that will yield better
results.
Search Engine Optimization (SEO)
This is the
process of getting a better ranking on search engine results pages. The purpose
is to achieve higher visibility and attract more traffic (more visits or
clicks) to a website, which in turn results in more sales or leads.
Lead
This is a contact
with the potential to become a customer. A lead, in other words, is a person
who shows interest in the product or service you are promoting, which makes
them more likely to become a customer instead of a browser.
This is also known as a prospect.
Keep in mind
that the definition of a lead may vary depending on the organization using the
term.
For some
companies, a lead is a contact already determined to be a prospective customer,
whereas other companies consider any sales contact to be a lead. Your goal is
to convert the maximum number of leads into actual customers.
EPC (Earnings Per Click)
This refers to
the amount of commission an affiliate earns fro every person that clicks on
their advertisement and purchases from the merchant’s website.
A/B Testing
This refers to
an instance where you are running two or more versions of a webpage or creative
at the same time in order to identify the most effective campaign.
Affiliate ID
This is a unique
identifier given by the affiliate program or merchant that you are promoting.
It tracks your sales, clicks and often, overall traffic.
Ad Blocker
This is the
technology that prevents online ads from displaying on a website.
Ad blocking is
on the rise, so the International Advertising Bureau (IAB) has launched its
L.E.A.N. program to make ads better, and therefore, to encourage users to give
up their ad blocking.
The latest
research shows that over 15% of online consumers are using ad blockers
nowadays, so something needs to be done to restore the balance in the
marketplace.
The problem is
that unscrupulous advertisers have started showing heavier, more distracting
ads that impose on the customer instead of enticing their interest. IAB has
owned up to this mistake. They realized that the most important thing to do now
is to improve the experience of internet users so that ad blockers are no
longer needed.
Encrypted: To advertise on
secure websites, advertisers need to create secure, SSL-compliant creatives for
display and video ads. SSL is a protocol for establishing a secure connection
between two parties on the internet.
The goal is to
make sure that communications are encrypted (or encoded) so that unauthorized
users cannot understand them.
Return on Investment (ROI):
This is the
amount derived by subtracting your net revenue from the total amount of your
costs. The result shows you the profitability of your campaign.
A high ROI means
the gains compare favorably to the cost, so you’re making good profits.
There are two main benefits to using the ROI calculation: it’s easy
to calculate, and it’s almost universally understood.
First Click
This means that the affiliate program will
reward commissions to the affiliate who was the first to refer the customer who
made the purchase within the cookie duration timeframe.
Last Click
Affiliate
programs that reward commissions based on last click attribute the sale to the
affiliate who was the last to refer the customer who purchased the product or
service.
And finally, here is a list of a few common affiliate marketing
abbreviations:
• AOV: Average Order Value
• B2B: Business to Business.
• B2C: Business to Consumer
• EPC: Earnings per Click
• SEM: Search Engine Marketing
• SERP: Search Engine Results Page
Final Words
Affiliate
marketing is one of the few opportunities available today that provide you with
the opportunity to make money instantly, without hefty start-up costs,
experience or skill.
In fact, you could
very well see results from a single affiliate campaign within just a few short
hours from now, even if you’ve never set one up before!
The next step is
to create an action plan and build your bonus pages so that you can stand out
in the marketplace and maximize conversion rates.
You can learn exactly how
to get started inside of the Super
Affiliate
Secrets course at: https://promotelabs.com/sas
It truly is an
exciting and incredibly profitable market to be a part of. In fact, an
affiliate can earn anywhere from $10,000 a year to six-figures and beyond when
they focus on building a targeted list and then creating emails that motivate
their audiences.
To your success,
Resources
Here are links to a few
resources that I believe will help you:
Super Affiliate Secrets:
>> https://promotelabs.com/sas
PLINC Affiliate Program:
>> https://promotelabs.com/affiliates
Commission Gorilla:
>> https://www.CommissionGorilla.com
Additional Affiliate Terminology:
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