List Building Exposed
Dear Valued Reader,
Thank you for investing your time in this special book, which is likened to the
key to your list building success! List building is very, very critical to the
success of any business – online or offline. And it applies whether you own a
small, medium or big-sized business.
Brick-n-mortar companies invest a great effort in collecting prospective leads.
Network Marketers often begin with writing a list of 100 names of people they
know. And as an Online Business owner, you should focus on building your
Online Mailing List.
Now list building isn’t exactly a riddle… as long as you know what to do, and
how to do it. Incidentally, that is the aim of this book – to show you how to get
started on building your mailing list using multiple, unique and different
techniques that add TARGETED leads to your database at as low cost as
possible.
Yet you can profit wildly in the process. As more than one technique is
discussed in this book, you have my word that at least one or more techniques
would suit you – or anyone. Of course, it would be wiser to practice more than
one list building technique simultaneously to observe greater results.
Without further ado, let’s move on with the first tenderfoot list building
technique…
1
Chapter 1: Search Engine Optimization
Without a doubt, one of the most effective ways in which you, as a website
owner, can set up a potential list of clients is to build an email list of those who
visit.
SEO Introduced
By being able to better interact on a more “one on one” platform, you can
quickly convert those who would otherwise simply browse around on your
website and then leave into potential sales and money in your pocket.
The profit potential does not stop there though, as with a well constructed
email list filled with people from all walks of life, you can even entice your
subscribers to visiting your website more often than they normally would –
setting you up to enhance your site’s moneymaking ability even more through
various advertisements.
So as you can see, the email list is one of the most important tools in any
webmaster’s repertoire and if you want your online business, no matter
what it is, to be as successful as possible then you will need to spend a lot of
time perfecting that email list.
Now, you are probably thinking that sure, an email list is great, but let’s not
get ahead of ourselves – there are many more steps to be done before we can
actually start directly marketing to people on an email list.
SEO – Step-by-Step
First, we actually have to get the visitors to our website before we can even
dream of adding them to our mailing lists. A few years back with the rise of
popular search engines like Yahoo and Google, a group of cunning marketers,
probably not unlike yourself, decided that the best way to get random people
and potential customers to visit their websites was to take advantage of search
engine technology.
They figured that if you could code a website and write content for it that
designed with the sole purpose of moving that page’s status in any given
search engine to the top, then they would be able to receive far more visitors
than anyone ever thought possible.
In today’s web design world, the theory of search engine optimization, or
SEO as it is often referred to, is an extremely popular topic among web
designers and online business owners from all walks of life – no matter what
they are selling or if they are even selling anything at all.
With so many competing websites in your chosen field or niche the only hope
that you may have to rise above the seventeenth page of Google is to make sure
that your website is as optimized for search engines as it can possibly be.
Because SEO is so popular these days there are hundreds of different websites
out there that claim they have the answers to make sure that your page is
among the top ten on all of the big three search engines: Yahoo, MSN and
Google.
However, if you take these tips and tricks on their own, you will quickly
discover that there are far too many for you to take in.
Perhaps the case is that
everyone thinks they have the solution to the SEO problem – but nobody really
does, so they just make things up hoping they will attract more visitors to their
own websites.
Therefore, when scouring the World Wide Web for all sorts of information
on how to make sure that your website is optimized for search engines, it is a
great idea to compare and contrast the information you find at one website
with the information you find at others.
Comparing and contrasting is tedious though, so to get you started, we have
already done a bit of the tough legwork for you so you can jump right onto
the SEO bandwagon and get your email lists up and running in no time.
Search Engine Optimization Tips
The first of our comprehensive SEO tips for those looking to establish their own
mailing lists is to make sure that your website is as straightforward as it
possibly can be.
Anything that deviates from the ordinary, whether it be Adobe Flash
integration, crazy layout schemes or the use of dynamic URLs for certain
pages under your domain can be disastrous to the budding web designer who
is trying to take advantage of SEO for the first time.
Secondly, be specific with the keywords that you select for your website. Far
too often, a person who is looking to get into optimization will select
a perfectly good keyword but it will be far too general.
What you are looking for are specific keywords, keywords that are
searched relatively often but lack the heavy competition of more generic
keywords. After all, suppose you put “book” in as your keyword.
That’s all well and good, but to be perfectly honest, your website will probably
never compete with the likes of Amazon or Barnes and Noble, so be more
specific.
Consider something more along the lines of “antique book,” “first run
book” or something like that instead.
Finally, be sure to direct your entire website to the optimization cause. If you
want to bring in the traffic (and keep potential customers around for awhile)
you will have to have great content. That is a no-brainer.
But did you know that you can make other parts of your website work for you
too? Yes, take advantage of adding your chosen keywords to the header
portion of your HTML document, make the titles of your website contain the
keyword too, and do not forget to use the “alt” image tags to proudly display
your chosen keywords as well.
After you think you have a fully mature search engine optimized website up
and running, your next step should be to focus on your mailing list. Tweak and
tune your content to make sure that it is good enough to make people stick
around on your website and offer visitors something that will make them want
to join your mailing list.
Promise to give people on your mailing lists essential updates, one time only
offers, or whatever else you think is good enough to make them sign up to
your email list. Often, the most creative ideas are the most successful, so go
wild with your ideas and you will have a successful email list in no time.
Chapter 2: Article Marketing
How many different email marketing lists do you belong to? If your mailbox is
anything like mine, then you probably have subscribed yourself to quite a few
during your browsing sessions online.
Whether the emails that you get are from other businesses that may be able
to provide you with goods or services that you simply cannot get anywhere
else for the price, for musicians who you like to keep an eye on in hopes that
they will visit your city sometime soon or from bloggers who have great
articles in your eyes – your email box is probably filled to the brim with
notifications that you subscribed to at some point or another.
Now that you are considering moving into the realm of the online business, it
is high time that you learn to take advantage of the power of an email list and
notification program. Potential clients and random visitors alike love
notification lists, as it keeps them up to date on what you’ve got going on
without them having to visit your website every moment of every day. People
like things to be easy – and that is exactly what an email list is giving them –
easy access to information on your website when they want it.
At this point in your career as a blossoming webmaster, you probably do not
know too much about the whole web design thing. However, even with your
potential lack of experience, you have probably realized that it takes a well
designed website with some killer content to draw people in and make
them stick around
While terms like article marketing and SEO may elude you, it does not take
a rocket scientist to realize that you have got to have good, enjoyable,
enlightening information on your website to make your guests want to stick
around – and one of the best ways to do so is to be involved in an article
marketing program.
So What Exactly Is Article Marketing?
Quite simply it is just as it sounds – marketing your articles and taking
advantage of articles written by other people to bring traffic to your own
website. Because of the definition, there are two very different ways in which
you can become a part of the article marketing phenomenon. Submitting or
using.
Whichever method of article marketing your prefer is entirely up to you,
although the former is much better way to attract traffic to your website and
the latter should only be used in extreme situations.
Thanks to the wondrous power of the article marketing websites, there
has never been a better time for you than now to become a better writer.
Writing Articles For Business Marketing
You see, in order to be able to take advantage of the amazing marketing
potential of submitting to an article marketing website, you first have to
be able to write your own articles.
For some people who truly enjoy writing content all day long, this will not be a
problem as they will be able to crank out great content in no time and flood
the article marketing websites with lots of cool articles that everyone will
want to have on their websites – easily getting their names out there so that
they can start to establish a comprehensive email list of potential clients.
However, there is that problem that many people face who simply cannot
draft an enjoyable document if their life depends on it. If you are one of those
types of people, the road to establishing an email list through article marketing
will be long and arduous.
Eventually, you will be able to write an article that you deem worthy of
submitting to an article marketing website. After some time you may even
get a few hits on it and a few unique visitors to your website because of it.
But how much time are you willing to spend on something that may only net
you a couple of people on your email list? Instead, why not try hiring a
freelance writer.
There are droves of them out there in cyberspace who will work for relatively
cheap rates and provide you with decent content (and if you don’t like what
they have provided you with, you can always edit it).
Although many article marketing websites require that you write the articles
yourself, if you have a ghostwriter do the dirty work for you, you can claim the
article as your own and nobody will be the wiser.
Submitting To Article Directories
Once your article writing is finished, it is time to submit your work to an
article marketing website. After it has been up there for awhile you will start
to see people view it and you may even get a few downloads here or there. It
is the downloads that you are really looking for, as it shows that someone
found it interesting enough to put it on their website using your name, link,
and email address so that people will know who actually wrote the article in
the first place – bringing your website traffic.
Below, you will find a comprehensive list of some of the better article sites on
the Internet. There are literally hundreds of sites, but these are the ones you
should start with.
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