seo split testing
SEO (Search Engine Optimization) is never a completely sure thing. If a company claims that it can guarantee to get you to the top spot in the SERPs (Search Engine Results Pages) for any given keyword, you should run a mile: they’re blowing smoke.
While this is true however, what
is also true is that some methods are more successful than others. And some are
more of a ‘sure thing’ than others.
And in that regard, the SEO
strategy that is perhaps the closest thing there is to a guaranteed route to success…
is split testing.
Split testing essentially means
taking a rigorous and somewhat scientific approach to your search engine
optimization, which effectively means removing the guess work from the process.
In fact, what split testing really amounts to, is helping your site to ‘evolve’
to become the most optimized version of itself.
How does all this work? It’s
actually very simple, although not without a great deal of nuance that can
determine the success of such endeavors. When done well, split testing can mold
any website or blog into a hugely successful titan that catapults every new
post to the top of Google. When done incorrectly, split testing can jeopardize
all your hard work and risk getting your site removed entirely. It’s high-risk,
high-reward; but it’s also perfectly accepted by Google and a skill that’s 100%
worth developing.
In this eBook then, we’re going
to take a deep dive looking at the power of split testing for SEO. You’ll
discover how to use this strategy employing the most effective tools, how to
avoid common mistakes, and how to use split testing in a host of other
capacities too: such as to help sell a product, or improve engagement with your
audience.
Once you master this skill,
you’ll be able to take your SEO activities to another level.
