Optimize Online First
Then Go Off! Literally
Website success is a complex art and science, as regular readers of our reports
know all too well. To ensure that you get the kind of traffic, attention, ratings,
and commercial results you want you need to invest in and manage a wide array
of different strategies and tactics.
Something many even seemingly savvy Internet entrepreneurs don’t even think
about is the huge opportunity out there to leverage all the traditional media that
has always been used for marketing and advertising.
All the Old Marketing Ways Work for the Web Too
Consider it. Forget about banners and links and search engines for a second.
Is your Website a marketing tool or a destination in itself? In most cases the
answer is both. So if you think of your Website as your online “storefront,”
which it may very well be literally, think for a minute of all the ways businesses
have always advertised and marketed themselves, before the Internet even came
along:
• Print ads
• TV
• Radio
• Inserts
• Magazine and newspaper articles
• Classifieds
• Direct mail
• Direct response
• Local “distribution” channels
In this report we’ll explore each of these, and how you can use them right now to
improve the performance and results for your online business.
Before we go “back to the future” of advertising and marketing, first you want to
be sure you optimize your site itself.
