Facebookis
the king of social media with over
2 billion active users logging on to the platform every single month. People
from all over the world go on Facebook to post status updates, read their
friends’ updates, meet new friends, and more.
As a business owner, you want to capitalize on the sheer number of
Facebook users and get them to visit your website. Imagine if you can get
even just a very small percentage of Facebook users to land on your
website!
You’re talking thousands of people reading your content – people who will
more than likely share your post if it’s something they find super valuable
and useful!
Organic Facebook Posts Vs Facebook Ads
There are two ways to promote your content on Facebook: (1) by
promoting it organically to your fans and followers, or (2) by promoting it on
Facebook Ads.
With the first method, you’re not paying any money to Facebook. You’re
only promoting to your fans and followers. On the surface, this may sound
like a great plan.
However, with each algorithm update, Facebook organic reach is ever
dwindling. This means that even if you have millions of fans, only a small
percentage is going to see your post in their news feeds A few years ago, organic reach was extremely good. Every time you posted
something on your fan page, a large majority of your followers will see your
post. So if you were promoting or selling something, you would essentially
get sales without paying for traffic.
However, in recent years, Facebook has been doing its best to go back to
its ‘social’ roots. Instead of showing posts from fan pages, Facebook has
been prioritizing updates from people in your circle of friends.
