The Pros And Cons Of
Outsourcing
Internet marketing for one website can include many different tasks, from
email marketing to website development. Even if you wanted to do
everything yourself, there will come a time when you realize that it will be far
easier and less expensive to hire out some of the work and to outsource it to
others than to do it yourself. Handing over your baby to a total stranger,
however, can come with some risks. It may free up your time to do more and
get more done, but you have to start slowly and build up a relationship that
you can trust before you hand over the keys to your kingdom.
THE POSITIVE ASPECTS OF OUTSOURCING
Outsourcing works because of the difference in wages that you pay someone
else versus the value of your time to do the same task. If you've figured out
that you can make $60 to $120 an hour marketing online, and the task you
are trying to complete on a daily basis, like answering customer emails, can
be outsourced for $8/hr, you stand to profit immensely from that
arrangement. The wages are so depressed in other countries that you can
get virtual assistants to help with email and with other tasks for as little as
$200 a month full-time. In general, however, you get what you pay for, and
you can expect that if you want English proficiency to be a part of the
requirements of the job, that the wage will increase.
It's not only a question of economics, however; it's also a question of your
time and how it is best utilized. You really don't want to spend your time
focusing on the nitty-gritty, boring, and repetitive aspect of your websites
when those don't contribute to the bottom line. You want your time going
towards creating income with the time that you have available.
THE NEGATIVE ASPECTS OF OUTSOURCING
One of the biggest risks to outsourcing is that the job doesn't get done to
your satisfaction. It's one thing to save time, but it's a complete waste of
money if you aren't getting the quality of work that will keep your reputation
intact online. That's why when you start to think about outsourcing, you have
to focus on reputable companies and job boards or get some idea of the
quality of work of an online individual first before hiring them even part-time.
You don't want to hand over sensitive areas of your website to people who
are incompetent or who can use it for nefarious purposes. Keep tight control
of what you allow others to access and have a back door key that can lock
your operation up tight should the need arise.
